The most detailed guide to promoting dentistry on the example of whatsapp number in philippines Internet Andrey Morozov, Executive Director Andrey Morozov Executive Director Author of the article All stages of promotion from USP to crowd marketing The most detailed guide to promoting dentistry on the Internet Content The main problems of dentistry promotion Where to find patients for dentistry? What are we doing? 1.
Preparing the site to receive targeted visitors We define the company's USP We conduct a website audit We create a semantic core for SEO and context We createprepare landing pages Connecting end-to-end analytics Attracting the first clients 1. We set up and manage context in Yandex.Direct and Google Ads specifically for dentistry 2. Promoting the site in search engines Primary optimization Filling the site with content We promote commercial requests Promoting information requests Local SEO How to Avoid the 7-10 Trap 3.
We receive requests from social networks We create a portrait of “our” patient We are looking for our target audience in social networks Developing a lead magnet Deciding on the format We launch and run an advertising campaign 4. Setting up a clinic card on maps 5. Setting up advertising on Yandex, Google and 2GIS maps 6.