..storiesresourcestopicsresearch Insightstraining & Educationeventsthink thailand whatsapp number Strategically About Your Content Modelby Robert Rose| Published: September , | High-level Strategyupdated Sept. , I’m Going To Give You The Secret, Revealing Question To Make The Business Case For Content Strategy. Are You Ready? Here It Is:how Much Did You Spend On Content Last Year?go Ask Your Cfo. When They Toss You Out On YourMade The Most Compelling Business Case For A Strategic Approach To Content. Though The Dollar Amount Is Difficult To Calculate, Your Business Probably Spent More On The Creation, Management, Activation, Promotion, And Measurement (Or Lack Thereof) Of Content Than Just About Any Other Expense.
How The Heck Are We Ever Going To Get Organized Around Content? It Seems Overwhelming. We Are Simply Drowning In The Amount Of Content The Business Creates Every Year. How Will We Ever Measure All Of It?as Our Annual Research Has Shown Repeatedly, A Successful Content Marketing Program Is Strategic, Has Involvement From The Highest Levels, Focuses On Building Audiences, And Uses Content At All Stages Of The Buyer’s Journey. In Short, Businesses Successful At Content Marketing Integrate A Combination Of Changes To Install The Function Of Content As A Business Model.