There are still plenty of end-of-season tasks to complete. Coordinating maintenance of carts and other maintenance equipment? Sure. Finalizing rates, promotions and schedules for next season? Sure, but the one end-of-season task golf course managers should never neglect is clearing out golf equipment and apparel.
Liquidating your store's inventory is important for two reasons.
First, it creates extra revenue to help pay the bills during the off-season. Second, it frees up space in your pro shop for next season's new merchandise.
With the cold weather and off-season approaching, here are some ideas to help you boost your end-of-year clearance sales.
Promote your pro shop products
Everyone loves a good deal , so don’t be afraid to drop the price of an qatar cell phone number item or two if a customer is planning on making a large purchase. Sure, you may lose a little extra profit, but getting deals with customers late in the season helps you move inventory and keeps your golfers happy. It’s a win-win.
Additionally, if your golf club or pro shop has an online store, you also have the opportunity to offer discounts on your items online. Then, people will have the opportunity to come try on and buy the products in your pro shop. This is important because at this time of year, it is better to sell an item in-store than to have it shipped directly from the manufacturer's warehouse.
Attract golfers with special promotions
At this point in the golf season, it’s probably pretty obvious which products in your pro shop aren’t selling as well as you expected. While you can continue to try to sell these products in a normal manner, it might be a good idea to offer special promotions for them.
Many promotional offers revolve around giving away a product for free or at a greatly reduced price if certain conditions are met. Here are the most popular promotions:
Buy one, get one free
Free item if a certain amount is spent
Combined offers
Of course, this is just a small sample of the different promotions that could be put in place. So, don’t be afraid to get creative and create your own promotions! However, don’t forget to tailor your promotions to your customer types. And if you’re having trouble finding an eye-catching promotion template, use one of our professionally designed promotion templates.
As more and more people turn to online stores to complete their purchases, it is very important to keep your online store up to date. Try to keep some consistency between your pro shop and online store promotions.
Recent consumer research has revealed that discount coupons are increasingly being used! So make sure you take advantage of this trend by offering promotional codes yourself. An effective way to distribute promotional codes is to share them on social media or via email marketing.
Place certain items forward
Marking down product prices can be one of the quickest ways to liquidate your inventory, but it can also be a difficult practice to master. Simply putting products on clearance doesn't guarantee that they will sell. There are a few different techniques that must be mastered to run successful clearance sales.
First, you need to draw attention to the products you need to liquidate. This means that your store's sales floor may need to be rearranged to better draw the customer's attention and focus it on the products you need to move.
Second, it’s about determining which products are the most relevant to put on clearance. Here are some of the best items you can put on sale: