Great for bringing in affiliate income. If you’re an affiliate for both A and B, it doesn’t matter what choice the reader opts for: you get an affiliate commission! This means you can focus your post on helping free australian email leads decide what’s best for their needs.
Good for positioning you as an expert in your niche. By writing about the pros and cons of two competing services or products, you demonstrate you’re on top of key tools within your niche—and that you’re committed to being fair.
What to Include in Your A vs B Post
An A vs B blog post template usually works like this:
An introduction that explains what the two options are, briefly defining what they do or how they’re used.
Sections that compare different key aspects of the two options, such as their features, price, and ease of use.
A conclusion that gives a summary of your opinion on the two options, and makes a recommendation.
Here’s how to structure and write each of those sections:
Introduction:
Your introduction should explain what your post will be comparing, telling the readers a bit about the two options. Keep in mind that some readers may have heard of the two options without really knowing what they are.
You could also have an “Overview” or similar section straight after the introduction to give more details about each of the two options.