In their quest to alleviate their allergies, brothers Eugene and Michael Ravitsky procured the ideal air purifier together they launched FactorPure, and expanded their business to include heaters, generators, air compressors, and other household machinery. In this episode of Shopify Masters, Eugenee shares their strategy to finding eight-figure success in a high cost, low margin industry.
For the full transcript of this episode, click here.
Don’t miss an episode! Subscribe croatia telegram screening to Shopify Masters.
Store: Factory Pure
Recommendations: Simple Purchase Orders, Email Marketing Follow Up,
Page Load Magic by Kaleido, NoFraud, Signifyd
Why a low barrier to entry isn’t always ideal
Felix: Tell us about the genesis of the business.
Eugene: When we started FactoryPure in 2013, we started as an air purifier company. That’s where the name FactoryPure actually originated. The reason that we started with air purifiers is that it was fairly easy to get started with a dropshipping model. We just had to throw up a generic website. A lot of the brands were willing to work with companies that didn’t have any track record or sales. It was very easy to get started.