Instead, you should think of cluster content as an opportunity to delve deeper into topics that your pillar content only touches on.
For example, let’s say you run a blog about craft beer, and you’ve used topic research to identify your core topic as “How to make your own craft beer.”
The tool suggests a ton of supporting subtopics around this point, expanding on the procedures and processes involved in beer brewing. Some of the best the tool suggests include:
Enhance the power of dry yeast by simply rehydrating it
How to Check the Alcohol Content by Volume in Your Homebrew
How to Bottle Homemade Beer Using Primer
How to Transfer and Siphon Beer
These subtopics are great for supporting cluster content, and thailand mobile database topic research tools have determined that they receive enough traffic to be worth pursuing.
2. Review and update your existing content
Once you’ve identified your core topics, it’s worth auditing your existing content. Perhaps you’ve covered some new topics, or there are elements of old content that could be curated, updated, and repurposed.
For example, you may have already written a “how to” guide on a topic that could be adapted and updated, or you may have already touched upon it in another article that you could build upon.
This process is important because not only will it save you the time and resources of potentially recreating pre-existing content, but it will also ensure that you avoid cannibalizing your own keywords.