Brain Share conceptually place sales as a consequence and focus their efforts on identifying potential, prioritizing, internally aligning people and using digital tools and data to save their client time and money.
Ultimately, this is where B2B Marketing is headed: to philippine phone number lookup create relationships or experiences that capture the attention of those customers (not all of them) who are willing to do more, willing to give you part of their brain power (attention and dedication) in exchange for value tailored to them (time, business, trust) and no longer so much in exchange for products.
IN OUR B2B STRATEGY, WHICH QUOTA MANAGEMENT TYPE DO WE CHOOSE?
Probably with a bit of each way of managing.
Any B2B strategy must know how to segment its customers very well, knowing where to meet that customer value expectation better than its competitors.
Knowing this from the start will determine what type of market share to defend in each case. Either more numerical-market (more mature segments) or more customer-based (more profitable segments) or more brain-based (innovative and disruptive segments).