Social media is an important part of marketing in almost all companies. However, whether it is worth hiring a social media manager depends on many factors. This article describes what these are and what alternatives there are.
Before you hire a social media manager in your company, make sure you are clear about their area of responsibility. Otherwise, the job description of a social media manager can quickly become mixed up with that of a community manager. The reason for this is that the tasks of both positions partially overlap. It is therefore very important to know and assign the core competencies of a social media manager and a community manager.
The social media manager implements campaigns strategically
The main task of a social media manager south africa whatsapp data is to develop social media campaigns. The campaigns vary depending on the company and budget. However, the primary goal is always to increase reach.
The social media manager is very familiar with the functionalities and practices of the various social media channels. He knows how to post which content on which channel and when the best times are to achieve a high reach.
His role as a consultant is also important because he integrates the social media strategy into the company and implements it operationally. Coordinating the content and linking old and new media formats are central components of his work.
He also designs additional offers such as apps or games for social media campaigns. He is the person who introduces social media as a new communication and marketing channel into the company. To do this, he needs a variety of skills such as:
technical understanding
conflict management
change management
creativity
This means he is able to respond quickly to all requirements. He must also be familiar with the company's day-to-day business in order to be able to assess the markets well.