Digital marketing automation helps you simplify your marketing processes and make them more efficient by using suitable software tools and automating recurring tasks. This leaves you with more time for strategic planning and developing innovative concepts to increase your business success.
Marketing automation tools have their origins in email marketing . Potential customers receive automated emails in predefined cycles. In contrast to the much more complex marketing automation systems, in the original version, only simple "if-then causalities" and time data, such as birthdays, can be defined for the mailings.
An example: one email after another is sent to the portugal whatsapp data mailing list. Sometimes this is successful, but usually not. As a marketer, you don't know why one newsletter was successful and another less so. Without further research, you also don't know who ordered something or not. This is because the sales and marketing systems usually don't work together. So you blindly send content out into the WWW sphere.
Digital Marketing Automation: Jack of all trades for more efficiency
Digital marketing automation goes much further. It is used to develop and analyze marketing campaigns and customers. You develop a prospective customer through constant analysis along the customer journey until they are a sales-ready lead. They receive emails with high-quality content if they are 100 percent suitable for them. The software also manages the campaigns. It is the central hub where all information from the CRM system, landing pages and email platforms converge. Large solutions such as HubSpot also offer templates with simple drag & drop technologies for emails, landing pages and blogs.