Before you start optimizing your content, take screenshots of the existing page to document the improvements. This also includes data on traffic, keyword ranking and domain authority, etc.
If you are not sure which competitors to choose, ask your customers! Most customers know who does what in your industry.
When creating the content, use several people depending on their strengths and core competencies, such as SEO, social and content, as well as different job levels. For example, simple research tasks are done by the junior. The task can be too much for one person, unless you have one employee who covers all areas.
Tip: You can also create a stripped down norway whatsapp data version of the same process where you only check the homepage, blog and social channels. This streamlined approach should take a maximum of two hours per competitor, as opposed to the comprehensive version, which can easily take 10 to 20 hours per website.
Conclusion
Even though an in-depth content analysis is a huge task, it is definitely worth the effort. All the work has been worthwhile, especially if you, as an agency, come away from a client presentation with a list of measures that is miles long. As a marketing manager in a company, you can also expand your content comprehensively with a long list of actions - and improve your online performance.
We would be happy to create a digital footprint, with factors such as keyword ranking, website performance and backlink indicators – for you or a competitor. Contact us!