Marketing Automation is like GardeningIdeally, marketing automation is a combination of software and tactics to reach prospects with information that is relevant and useful to them, such as content such as blog posts, white papers and e-books. The goal is always to convert prospects into customers and those customers ultimately into happy customers. Marketing automation therefore generates significant new revenue for companies and at the same time ensures a high return on investment.
The principle of marketing automation can be kenya whatsapp data compared by comparing the individual steps involved in growing a plant. First of all, fertile soil is important to promote the growth of the plant. Then comes sowing or planting the seedlings, regular watering, optimal lighting conditions and intensive care. All of these steps together increase the chances of healthy, lush plants growing. In terms of the principle of marketing automation, this means that in the end, leads (seeds, seedlings) will become paying customers (healthy, lush plants) through good care.
Make the right decision – it's that easy
Now that you know the principle of marketing automation, you are probably wondering whether this technology could also be useful for your company. After all, according to a study by Bitkom, one in five companies in the ICT sector in Germany already uses marketing automation software. In contrast, 31 percent of the ICT companies surveyed believe that marketing automation software is not an issue for them.
So answer the following five questions for yourself:
Is your company’s growth stagnating or even declining?
Do you think that the tools you use for your marketing do not work optimally with the channels you use?
Do you feel that your marketing activities lack performance and cost more money than they bring in (ROI)?
Is the collaboration between marketing and sales inadequate or non-existent?
Do you think that personnel costs for marketing and sales are far too high?
If you answer “yes” to just one of the five questions, using a marketing automation platform makes sense.