"Business Promotion: Rules, Methods, Tools"

[subornaakter24]

Be sure to add a short explanation to the logo. Not all companies do this, although they should, because for a website visitor, your logo means nothing more than a pretty picture.

This also applies to text logos, in which the company name is easy to read. Compare two options: just the logo “Two from a chest” and a logo with the caption “Two from a chest. Express delivery of sushi in half an hour.” The second solution is much more informative for the user.

Contacts

Even if your website has a separate page for contact information, it is advisable to indicate the main phone number or email in the header and footer. This is important information that should be accessible from any page of the site. Do not force the user to look for your number or email.

Search the site

The site search form is considered unnecessary and outdated by some, but it is necessary, especially for stores. You will be surprised to learn what percentage of your visitors use the search bar instead of navigation to find a product. Don't deprive them of this familiar option!

If the search bar does not fit into the interface of the main page of the site, at least add a corresponding button in the upper right corner so that by clicking on it, the user goes to a special page. This button increases conversion by 43% and significantly increases sales.

Content

The content of a website is primarily text. The user skims it diagonally, picking out the most interesting parts. The task of a copywriter is to create a competent, informative and selling text, without slipping into cumbersome bureaucratic jargon or the flowery style of market barkers.

The modern user will not wade through pharmaceutical email lists the verbal jungle written for search robots. He is offended by cliches and hackneyed expressions like “highly qualified specialist”, “dynamically developing business”, “many years of experience”.

Read also!


Read more
The texts on the main page of the site must contain information about what the company actually does, how long, what its achievements are and the number of completed projects. If the portfolio is in a special section, provide a link to it. Explain the topic of guarantees, service, delivery and payment methods - this will create an image of an honest and open company that is responsible for the quality of its work.

Try to write sincerely so that the reader will trust your business.

Text structuring — division into paragraphs and semantic blocks, the presence of headings and subheadings, lists, illustrations, correct formatting of quotes — plays a huge role. The better the content is structured and laid out, the easier it is to read it quickly, highlighting the main points.