How do companies measure their success?

[sharminsumu86]

As we can see (and as we’ve already discussed), the use of how-to guides has also increased. Arguably, this is because of their flexibility; they are able to address both the ToFu and the middle of the funnel (MoFu), thus meeting the needs of the audience, but they also allow them to tap into the broader trend of consumers preferring educational content over traditional advertising. This makes them a very effective way to attract and nurture potential leads, as well as attract organic traffic.

Companies have adopted a number of metrics to measure their success, which can be seen below.

img-semblog
img-semblog
Unsurprisingly, these metrics are strongly tied to the goals sri lanka telegram number database discussed in the previous section, with long-term, SEO-driven organic traffic being more important to businesses than sessions or page views.

It’s also worth noting that ROI is also becoming increasingly important. That’s because businesses want their content investments to translate directly into revenue. Measuring it has been particularly difficult in recent years , but it’s an increasingly crucial step for businesses that want to make the most of their marketing dollars and ensure they’re creating bottom-of-the-funnel (BoFu) content that converts.

Given this renewed focus on ROI, it's interesting to see how much companies are spending on their content marketing efforts.

img-semblog
img-semblog
The most visible shift is in budget expectations, with businesses spending more on their content marketing efforts due to increased competition. There’s another reason, too: businesses are recognizing the long-term economic benefits of organic content over paid ads. This is supported by a 2019 study from Databox, which found that 70% of businesses generated more sales through SEO than through PPC.