This is another reason why it is advisable to start at one point in the system and then roll out the structures from there. The area of corporate communications is recommended because change is always a communication issue and the way in which communication is carried out with everyone involved right from the start determines the success of the entire project.
Often the solution for getting started is much simpler than expected, but practical, feasible approaches are lacking. Therefore, we will present some very simple recipes that can help you get started with a holistic digital strategy.
Communication is not everything – but without communication everything is nothing.
This brings us back to the beginning: Even in companies that are already relatively far ahead in terms of digital processes - usually because the market urgently demands it - there are problems with bc data corporate communication, digital collaboration and therefore often with dealing constructively with changes and especially with mistakes. A large proportion of the internal and external stakeholders who are crucial to the success of the process are left out or get lost in coordination processes that are too complex.
Digitalization cannot therefore come from corporate communications alone, but corporate communications represents a central starting point. The decision-makers and experts in this area can and should therefore initiate and accompany the start of the new era - so that digital mastery becomes within reach. This is exactly what the next articles here in the PR Doctor will be about.
Why AI and Machine Learning are the first topics here
In dealing with the developments that are coming our way in the field of communication alone, or that have long since arrived, I have discovered for myself in which areas I urgently need knowledge. These are artificial intelligence and machine learning. These are already having a massive impact today and will even more so in the near future on the way we receive and process information, how we communicate and what professional requirements we have to fulfill.
That's why I decided to start my main topic by publishing a very detailed three-part series of articles by a machine learning specialist, which he wrote exclusively for the PR Doctor. It starts off by talking about AI and machine learning in general, with lots of exciting examples. In the second part, after a utopia, he opens up a dystopia that makes my hair stand on end. Part 3 then deals specifically with the effects on corporate communications. It starts next week!