Solve your professional marketing questions

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Focuses the analysis and monitoring on the following business management indicators:

Measure actions to ATTRACT :

What is the origin of the traffic that the website receives? Is it quality traffic that buys our product?
Visitor loyalty: new visitors, returning visitors, percentage of new and returning visitors.
What is the entry page to the website?
Measure actions to CONVERT :

Sales achieved? Lead capture? Which product pages are visited the most? Which products sell the most? It may be interesting to view this information by product line.
Number of monthly orders, average order price, average number of lines per order.
Measure actions to RETAIN :

At what point does shopping cart abandonment occur during the purchasing process? Sales funnel details.
Time spent on the website, number of pages viewed per visit: do they like us more and more?
It is a reality that each business, each sector, is unique and has specific needs.

It is not advisable to generalise which management indicators a company should use, but all those described above need to be monitored in the vast majority of companies.

Competitive research and analysis



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Business management indicators: a necessity for any company beyond the online strategy
Finally, in this article I want to emphasize the need we have in the field of web analytics consulting to understand the business processes of a company, to know what happens beyond the Internet, SEO or social networks.

A business's offline activity affects digital marketing results, just like it does for other departments in the company.

Strategic decisions, external agents, new lines of israel mobile database business, image changes... are also taken into account to understand and explain the magic of data that tools like Google Analytics provide.

For all these reasons, it is essential to integrate the online part of the business as another department, participating in everything that happens in the life of the company, so that it can row in the same direction.

This, together with good business management indicators, is the definitive step to obtain from our corporate website what we expect from it.