Green fees, memberships, food and beverage, and pro shop sales are the four main levers that can drive increased revenue for a golf course. Of course, within each revenue stream, there are many specific opportunities for golf courses to generate more revenue. If you’re not seeing much revenue from your golf retail outlet, we highly recommend taking a look at these strategies and seeing how you can implement them at your facility.
1. Sell packages
If you’re not a fan of discounted tee times, you can always combine them with other items. Meal vouchers work wonders if you have a snack bar or restaurant. They attract customers and often lead golfers to spend more germany whatsapp number than the value of the voucher. The cost of distributing these items pays for itself since you’re getting someone to book a round and spend more at your club on drinks or food.
You can also offer a discount on carts, food and beverages, or pro shop equipment if your customers buy 10 prepaid rounds in advance. This hybrid option is for customers who aren’t quite ready to buy a membership but are still avid golfers. By selling more prepaid rounds, you’re ensuring that you have repeat visitors with whom you can build a good customer relationship, and eventually convert them into members. This golfer’s commitment to play 10 rounds also means you’re keeping them away from competing courses. Plus, since golf is a social sport, they’re likely to bring someone along with them on each visit, further increasing your revenue.
2. Personalized subscriptions
This new trend, mainly in private and semi-private clubs, allows existing members to customize their membership according to their lifestyle and needs. Use your online tee sheet to create a list of services offered by your facility, set their prices in your golf cash register software and allow your members to choose the services they want. This option offers the greatest flexibility to potential members and ensures that they only pay for what they want and nothing more.
Public golf courses can also easily introduce memberships to their facilities. Find A Game, in collaboration with Advance Golf Partners , has created the Premier Golfer Program (PGP) specifically designed for public facilities. The PGP is about bundling the underutilized assets you have to offer into a single membership. The idea is to turn the occasional, inconsistent golfer into a loyal customer who uses every inch of your golf course.
3. A well-designed loyalty rewards program
Have you heard of the 80/20 rule? It states that on average, 80% of your revenue comes from 20% of your customers. Unfortunately, it can be difficult to identify your best customers. Fortunately, you can make your golf POS software do the work for you. Start a loyalty program for your members by establishing simple milestones based on their activity at the club. A well-designed loyalty program will create stronger connections within your member base.
On average, a returning customer spends 67% more than a new customer. When you add to that the fact that acquiring a new customer is 5 to 25 times more expensive than retaining an existing one, your main goal should be to increase loyalty. Implementing a well-designed rewards program will encourage golfers to spend more and keep them shopping exclusively at your store. You can do this by giving out points for purchases, which can then be redeemed for a round of golf, a practice session, or anything else you can think of.