Contacts page on the website: guidelines for

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What is the purpose of the Contacts page?
The tasks that a contact page can perform depend on the specifics of the company and its interactions with customers, partners, and other stakeholders. Some of the main tasks include:

increasing sales. Providing consultations to clients before purchasing, answering questions about products or services, helping to choose the best option. You can also use this section for various incentive promotions ("call our managers during the first hour of work and get a 10% discount");
customer service after purchase. Clarification of questions about warranty, exchange or return of goods, consultations on the use of products. The ability to collect feedback on the product and service;
Media relations. Contact regarding publications, news or requests for comments;
search for partners. Proposals for cooperation, discussion of partnership terms or wholesale purchases;
Hunting new employees. Providing information to job seekers about vacancies, working conditions, and career growth opportunities.
What elements should be on the Contacts page?
The American consulting company Nielsen Norman Group conducted surveys and research, on the basis of which recommendations were made on how to make contacts on the site effective.

Various ways to contact the company. The contact section should have all the ways to contact, including social networks, addresses and phone numbers. This is where the visitor looks for an opportunity to interact with the company first. What users value:

ease of choosing a method of communication. The more options, the easier it is for the client to choose the most convenient method of communication;
Relevance of information. Make sure that the contacts provided are up to date and can provide customer service;
easy access to contacts. Phone numbers, email addresses and other contacts should be easily accessible for copying (this is very important, as many people put copy-paste protection on their site, but forget to turn it off for the "Contacts" page) so that the user can easily save them or use them for communication;
speed dialing capability. Phone numbers and links should also be clickable;
the presence of a visual interactive map. It is needed to clearly show the user the location of the company's offices or other important locations.
Contacts of different departments of the company . If communication with different departments of the company is supposed, it is important to provide users with easy and convenient navigation for communication on various issues. Firstly, this will reduce the operational load on managers, secondly, clients will be glad that they can contact the necessary department directly, without going through several other employees.

Contacts page on the website: guidelines for creation and design examples - image 4

Examples of a website contact page mentioning different sections of the company: Magnit's website magnit.com lists all possible contacts

Here are a few elements to consider:

Department List with Contacts: Provide a list of all departments in the company that users can contact, and directions on what topics to contact each department about.
Contact information. Provide phone numbers, email addresses, and, if possible, office addresses for each department. This will allow users to quickly find the information they need and choose the most convenient way to contact you.
Individual contacts. If departments are represented by specific employees, add their name, photo, job title, and personal email. This will create a more personalized experience for users.
Contact grouping. If you have many departments, combine south korea telegram data them into groups by topic or target audience. For example, you can create groups for users, applicants, the press, investors, etc. This will help users navigate the contact list faster.
Clear instructions: Provide clear instructions on which issues to contact each department for, so that users can select the appropriate department for their request.
By providing such a structure, communication with your company will become more efficient and convenient for users.

Physical address, directions and branches. Keeping this information up to date is important in the Contacts section. Here are some recommendations:

The first thing that should be indicated is the exact and current address of the company's head office. If it is possible to supplement this information with some landmarks, such as "Entrance under the blue sign", then this should be done. An interactive map that shows the location of the office works best, as well as an addition in the form of a graphic route map if there are no important landmarks on the map. This can also help to make beautiful contacts on the site.