In a month it will be that time again, Black Friday starts. In the USA, Black Friday is the Friday after Thanksgiving, the American harvest festival. This marks the beginning of the Christmas season in the USA. On this day, many Americans have the day off and use the time to do their first Christmas shopping. This naturally ensures good sales in the shops, which also lure in customers with discounts and vouchers. In the USA, the highest sales of the year are now achieved on this day.
Black Friday in German-speaking countries
In German-speaking countries, Black Friday has only norway number dataset been around on a larger scale for a few years. Unlike in the USA, where Black Friday is celebrated in retail in particular, in this country it is more likely to take place online. Large online retailers such as Amazon in particular attract customers with special discounts on this day. And they are successful - sales in Germany have risen continuously during this shopping event in recent years.
In addition to Black Friday, Cyber Monday has also become established in recent times; this year it takes place on November 26th.
Is it worth participating in this event?
Especially if you are an online retailer, it can be worthwhile to use this opportunity. Many customers have planned this day as a shopping highlight and as soon as a special offer comes along, they snap it up. But even in the B2B environment, you can certainly try to see if you can win a new customer or two with a discount on this day or do additional business with an existing customer. In contrast to the B2C sector, your offer will certainly attract more attention, as Black Friday has so far been neglected in the B2B environment. In addition, limited availability triggers the hunting instinct.
In the B2C sector, the difficulty is to stand out among all the colorful advertisements and promotions at such a hyped shopping event. The large online shops in particular advertise every single special offer immensely. But what is the best way to avoid getting lost in the shopping madness?