Create a well-optimized meta title

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You can also type your keyword into the Google search bar to check if there are SERP features that can help you identify the type of keyword:

Featured snippets can indicate an informative intent;

People also ask users may also indicate informational intent;

Site links may indicate navigational intent;

Google Ads may indicate commercial or transactional intent;

Google Shopping ads can indicate commercial or transactional intent.

Once you have defined your search intent and keyword type, you can now identify the best format for your content .

This is where a manual search can help: look at the competitor’s pages that are already ranking in the top 10 for your target keywords. Are they step-by-step guides or perhaps a list of different options? What action do the articles call for? What are their titles or how do they describe their article for search results?

How-to guides are most successful for informational queries. On the other hand, comparison posts can work for commercial queries, product pages for transactions, and category pages for ranking on keywords.

You can automate manual competitor analysis with the SEO Content Template tool from the Semrush Content Marketing Platform. The tool analyzes the top 10 search engine pages and gives you key recommendations based on those results: semantically related words, text length, and readability score. Also, the tool shows you what you need in a single tab: titles of the main articles and the context of the target keyword mentioned in the articles.

Analyze competitors for a target keyword
Need more topics for your content plan? Find out more and research topic ideas in our detailed step-by-step guide.

3.
The title or heading of your article is not necessarily the title that will be displayed in search results. Consider that your article has two titles: the H1 tag that is displayed on the page and the meta title tag that is displayed in the search results snippet.

They can be closely related or similar, but they don't armenia mobile database necessarily have to be identical. The most important thing is that each tag contains your target keyword.

Although the H1 tag is one of the signals that shows search engines how a page is structured, the meta title is even more important for SEO .

The meta title introduces your content to your audience. That’s why it’s often the primary information people consider when deciding which result to click on, especially when searching on mobile devices .