Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What is duplicate content and how to protect against it?
What is keyword cannibalization and how to protect against it?
You will find answers to these questions in today's episode of the SEO Podcast, let's get started!
Competition with the competition – no different – also uk companies email list to the positioning of websites and online stores in the Google search engine. Analysis of keywords of competing websites is also a mandatory part of the SEO strategy, which should be implemented during the SEO campaign. There is no denying that the knowledge and experience of the competition, which started its business before us, should become a kind of guide for us during positioning. While our competitor has not been positioning its website for years and is not positioned for very competitive keywords, analyzing the visibility of the website for less competitive phrases and above all for phrases with the so-called long tail and with the appropriate intention for our website, will also allow us to acquire customers from the organic results of the Google search engine. Even on a market saturated with competition.
Why is it worth analyzing competitor keywords?
The act of analyzing keywords used by our competitors seems logical and trivial to everyone, but I think it is worth describing and explaining it in more detail.
By analyzing competitor keywords:
you will understand what activities are carried out by the competition's websites and the effects they are able to achieve during the implementation of positioning - this applies primarily to marketing and content marketing campaigns and the strategy for publishing blog entries, and above all, the topics that are discussed on them;
you will verify which keywords may also be interesting from the point of view of your SEO campaign and you will learn new phrases that can generate additional traffic from organic results - in this case, it is worth testing different keywords that can generate further clicks and, above all, affect the potential conversion from users coming from the Google search engine;
you will be up to date with the activities of the competition, and you will also learn about their new ideas and functionalities that they implement on their services - there is no better way to compete with a competitor than to be up to date with their activities on the web. In this case, apart from searching for keywords on the competitor, it is also worth paying attention to their ideas, which you can replicate on your service.