Free maximising business performance at your club
Six marketing strategies to improve your business
Let’s delve into the six actions you should take to propel your marketing efforts – no matter what your organisation’s goal is.
1. Build your audience
The truth is that a lot of clubs have it a little backwards. Typically, when opening a sports programme, clubs owners would write a business plan, find a space, buy equipment and open the doors. They then wait for people to find them. Essentially, they make the product before they have anyone to sell it to.
Imagine what would happen if you spent some time building a base of lifelong customers / members, or ‘lifers’? Your lifers are the people who love what your organisation stands for, so much so that they buy anything you sell.
In addition, lifers will stay with you for years to come, and europe rcs data talk about you to their friends and family – they become your informal brand ambassadors.
Be real and authentic
Remember that people buy from people. Customers, both new and existing, want to know you.
Time spent telling your story and marketing with real, authentic content is not time wasted. Your audience want to know about your company; they want to know the people involved as well as the values you hold. The more you give members a chance to get to know you and your organisation, the stronger your brand.
Whether it’s intentional or unintentional, your business has a brand. And it’s made up of all the stories and experiences from your unique organisational journey.
These stories are part of Your marketing strategy will attract members that align and believe in your brand.
Tell your story
Storytelling for branding purposes is called ‘story branding’. Telling the story of how your business came to be is an easy and fun marketing tactic. Why did you open your business? What is your mission? What kind of people do you hire and why.