The internet is full of thousands of examples of content that has worked really well, either because that piece of content really deserves to be shared by everyone or because the campaign has been a huge success. Our friends at “40 de fiebre” have compiled 20 of the best content on the web. Let’s take a look at some of them.
Caffeine Calculator
Using a simple questionnaire, caffeineinformer tells you how much caffeine you'll need to consume to die. This content is definitely original.
SEO infographic
Through an infographic, SEO Point Black list of timeshare owners teaches you how to explain to your family and friends what SEO is and what it is used for. It is designed so that anyone, without any knowledge, can understand what this strategy is all about.
A world without Google
This simple but original article shows what would become of us if Google did not exist. The Apocalypse!
How to create web content legally
As we told you before, once you have your website or blog you must create content. Now, how do you create content without plagiarism? The best way to do it is by creating original content, this way you will avoid many headaches. In addition, you will gain authority with your audience.
However, there are other alternatives that will help you produce content legally:
Hire the services of a company or a writer dedicated to producing content. It is important that when hiring this service you investigate the reputation of the person or company you are hiring. This way you can be guaranteed that the content is original. Fortunately, there are currently many companies, such as Genwords, that can help you create original, relevant and valuable content.
Now, if you decide to create the content of your site or blog yourself, we will give you some tips that will help you in the process:
Tips for writing content
Good website copywriting is the key to your online marketing success. Well-written web content that is optimized for the web rises to the top of search results while attracting readers' attention.
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That's why we've prepared some tips to ensure your website's content receives the attention it deserves.
Know your audience
It sounds simple, but many copywriters put pen to paper, or finger to keyboard, before thinking about who they're trying to reach. Before you write your web content, ask yourself these questions: Who is my primary audience? What about a secondary audience that can influence and inform my primary audience?
For example, if you're creating a website for a law firm, your primary audience might be existing clients. However, your secondary audience is much broader and could include other lawyers, legal journalists, or anyone who might need your services in the future. You'll want to make sure your content is accessible and interesting to all of these audiences. What kinds of questions might these groups ask about a particular topic? What kind of information do they need?
Follow the “inverted pyramid” model
Web readers have short attention spans: they'll decide whether your site has the information they need in seconds. Structure your content like a pyramid or inverted cone. The most important messages go at the top of the page. Then, gradually drill down to more specific supporting information. End with tangential details.
Write short and simple sentences
Long sentences are for Charles Dickens: the short attention span of today's reader demands sentences of 35 words or less. Focus on using nouns and verbs; adverbs and adjectives should be used sparingly. Also, don't try to impress your readers with words like "equanimity" or "obfuscate" when you can use simpler words like "calm" or "confuse."
Keep your voice active
Use active verbs instead of passive ones, and specify the subject of the sentence. For example, instead of writing “A coffee was ordered,” write “The man ordered a coffee.” Instead of saying “Products can be ordered on our website,” say “You can order products on our website.”
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Show, don't tell
Don't limit your content to generalities and high-level statements. Specific, real-world examples help your readers better understand and visualize your messages. For example, in these two statements:
“This is the best dog toy money can buy.”
“We make dog toy bones made from durable, 100% natural rubber, specially designed to resist punctures and tears from even the most dedicated chewers.”
Which version gives you a clearer idea of the type of toy you are buying? In the second description, with specific details, you show your readers the dog bone instead of telling them about it.
As an added bonus, product descriptive information helps your website's SEO and gives your customers the information they need to make their purchases.