Once a business launches its Linkedin page, the first thing to do is to make sure that the entire profile is completed. According to a recent study, around half of all profiles are incomplete. We will optimize the profile if we take advantage of opportunities to include information about a specific product or service of our business or a new initiative launched. First of all, it is important to adapt the URL to the name of our business. This way we avoid the long and unattractive URLs that the social network imposes on us by default and improve the recognition of our page. After this simple step, we must take care of these 5 best practices to boost our visibility on Linkedin.
1. Optimize the use of images
Businesses should take advantage of every opportunity to include clear, hyperlinked images. Linkedin allows businesses to upload 3 hyperlinked banners that can rotate automatically. Businesses can create images for these banners that include calls to action with links leading to specific landing pages, which will help convert these Linkedin users. Keep in mind that the main images for these Linkedin banners do not necessarily have to be the same as those for Facebook or Twitter, as Linkedin has a different audience. Businesses can measure the CTR (click through rate) of these banners to help optimize image content in the future.