Google wrote the following after releasing its Site Reputation Abuse policy:
“Earlier this year, as part of our work to fight spam and deliver a great Search experience, we launched a spam policy to combat site reputation abuse. This is a tactic where third-party content is published on a host site to take advantage of the host’s already-established ranking signals. The goal of this tactic is for the content to rank better than it could sri lanka mobile numbers list otherwise on a different site, and leads to a bad search experience for users.”
In November, Google updated the policy to crack down on “Parasite SEO,” changing the rules for site owners hosting third-party content to exploit their site’s rankings.
Chris Nelson of Google’s Search Quality team said the update would remove any confusion about first-party involvement with third-party content:
● “We’re making it clear that using third-party content on a site in an attempt to exploit the site’s ranking signals is a violation of this policy — regardless of whether there is first-party involvement or oversight of the content.”