The joining process is too complex

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Some people are time-poor. If your organisation’s joining process is long or complicated, it’s possible that people will give up and go to another club that’s easier to join. Systems that are efficient and easy to use help new people join and existing customers renew their membership.

Solution
Invest in a quality membership software package to simplify the subscription and fee-paying process. For example, the LoveAdmin platform lets people sign up and pay fees all in one convenient place. It can even automate the renewal process. Learn more about LoveAdmin’s features here.

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You’re not giving enough value
Everyone likes to feel like they’re getting a vietnam rcs data good deal, so it’s important to make your members feel like your club offers great value for money. Are your coaches inspirational? Is your venue up to scratch? Is kit included in the joining fee? Do you offer a loyalty programme? People buy into more than just the activity itself, they’re buying into a community and an experience too.

Solution
Implement attractive loyalty schemes, and keep your offering fresh and dynamic rather than relying on old lesson plans or structures. Work hard to create a positive buzz by focusing on member enjoyment.

Competing organisations
It’s absolutely vital to keep an eye on your competitors and what they’re offering. If they’re innovative and up to date with the latest training techniques or styles, but you’re sticking to the same old formulas, your customers might start feeling restless and dissatisfied.

For example, if your dance studio only offers ballet, tap and jazz, but your competitor offers street dance and hip-hop as well, you may start to lose people who want to study a more current style of dance. Make sure you’re up to date with the latest trends in your field so that you can always stay one step ahead – not only of your competitors but also of your clients.