In January, traffic decreases as major brands suspend canada mobile number list advertising campaigns. But the cost per click, based on past experience, decreases slightly and not in all areas, and most likely, conversion increases, as the supply is limited. Therefore, small companies have the opportunity to get more traffic. After lunch on December 31 and the first day of January, the main demand from people is for food and grocery delivery (one of the most popular requests during the New Year holidays) Contextual advertising case: how we increased income from 8,000 to 282,000 for a food delivery service in 30 days Read also Contextual advertising case: how we increased income from 8,000 to 282,000 for a food delivery service in 30 days Statistics for the query "food delivery" Statistics for the query "food delivery" But from January 2-3, people start looking for something to do, return to searching for goods and services on the Internet and order not only products.
Therefore, your offer should be on the search. Let's make it clear right away: if you are unable to process applications during the holidays, warn about this on the landing page and offer a discount. B2B During the New Year holidays, all business processes slow down, as does advertising. At this time, businesses work extremely reluctantly and contracts are concluded in a slow mode, the main part of the target B2B audience is also resting.
Therefore, from the end of December to mid-January, advertising can be turned off until everyone returns to their normal routine. How to understand whether goods and services will be in demand during the holidays How to forecast demand for your product? You can analyze advertising statistics for the past year: what results and effects did the campaigns have then.