Basic terms of the contract with the brand ambassador

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The terms of the contract with the ambassador, including the material aspects, are determined in each specific case. They depend on the ambassador's status and the customer's capabilities. The table shows the average monthly salary of the brand ambassador, based on the scale of his popularity.

Micro-influencer Messenger of average recognition Celebrity
Basic threshold $100

Base threshold $800

Base threshold $10,000

In addition to material incentives, services direct moving leads email list can be provided by barter — travel, attendance at events, free goods. This will be especially interesting for micro-influencers of various stripes, for example, young bloggers.

The agreement with the ambassador lists the main and mandatory conditions of cooperation:

frequency of brand mentions;

type of content, its content, frequency of publications on social networks;

number of presentations for the agreed period;

manner of behavior;

degree of confidentiality of information;

conditions for termination of the contract;

a system of penalties for breach of contract terms.

Who do global brands choose as ambassadors?
Canon

A popular brand of photographic equipment usually appoints a photographer who specializes in landscapes as an ambassador. And this specialist may not be too widely known - the main thing is that his portfolio is worthy of attention.

Canon

Source: MMD Creative / shutterstock.com

The product is aimed at photography professionals, so mass recognition is not so important to it: to get a contract with Canon, a specialist must demonstrate the backstage, that is, the filming process that is not visible to the viewer.

Adidas

The sports brand from Germany chooses people who are directly related to the world of sports. The ambassador of the Adidas clothing brand is a football player or an athlete involved in track and field. But sponsors can also play this role, since the brand sponsors large-scale events and competitions.

DIOR

The main condition for working with the brand is the promotion of its logo. Dior ambassadors include models, actors, bloggers, makeup artists, perfume manufacturers, designers and other famous people.

ZARA

The brand is designed mainly for a female audience, so the same models, actresses, singers, celebrities become its ambassadors. The main condition of the contract is to appear in clothes of the Zara brand.

Nikon

One of the mottos of this Japanese brand is to capture the moment. The brand ambassador can be a photographer who works with people, ready to show shots of moments from life.

Puma

The sports brand focuses consumers' attention on sports footwear. Its ambassadors are sprinters, marathon runners, other runners, as well as basketball players and swimmers, who will be able to promote the idea that Puma shoes will help you run faster, better, with greater endurance, and over longer distances.

SONY

The brand, with products of various types, attracts musicians, photographers, sound directors, cinematographers, equipment manufacturers and owners of digital equipment trading platforms as ambassadors.