Push Notifications for Websites: Pros and Cons

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Push notifications have the following key benefits:

easy to subscribe to them;

availability of push technology connection for absolutely everyone;

ease of management (the ability to buy bitcoin email list set up automatic sending, effective chains based on user behavior).

The technology also has other advantages:

It is quite popular. People are happy to subscribe to "push" notifications.

The viewing rate of notifications is very high. Messages are read by more than 90% of users who receive them.

You can make your messages as relevant as possible by selecting your target audience using segmentation and personalization.

Automatic sending of push notifications can be configured according to the behavioral characteristics of users.

However, push messages also have their drawbacks. The main ones are as follows:

Subscribing to an HTTP site requires a person to "click twice". That is, the pop-up window "Allow or block subscription" appears twice. This causes a decrease in the number of subscribers, since they have to confirm their consent twice.

Unsubscribe. Many people don't know how to remove push notifications (unsubscribe). There is no separate button for this. You need to right-click on the "push" to bring up a special request: "disable notifications".

The main disadvantage is the efficiency of notification delivery. After clearing cookies on the device, the mailing is suspended. It can be resumed by visiting the resource and re-subscribing to the mailing.

The same problem occurs in case of reinstallation/update of the operating system, or if the user wants to opt out of notifications.

According to statistics, push notifications are delivered on average in 62.87% of cases. The value of this indicator decreases in parallel with the increase in the database existence period. The earlier the subscription is made, the more likely it is that the message will be delivered.

If you work with the database for a year, you can count on exactly this number of deliveries and clicks on links.