How to make an original showcase for your business

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Many retailers are not attracted by the idea of ​​creating a shop window for passers-by to queue up to see . This is due to the popular belief that it is an exercise in great effort, resources and money, which will not yield enough results to be really worth it. Many times, the problem lies in not knowing exactly what to put up, when to do it and how to do it.

Taking some time to rethink what we take for granted is a very healthy exercise, and even more so for the business that feeds us. Many mistakes are made in shop windows, which allow us to stand out from direct competition and in many cases are mere piles of products with prices in plain sight. Overcrowding with sale posters, false stock clearances that have been hanging for years , lead to boredom among pedestrians on the street.

Setting up and taking down eye-catching shop windows should be part of a shopkeeper's routine. The world of online sales is damaging many street-level shops, which must reinvent themselves and attract more attention than ever. For this reason, we are going to take a look at some interesting tips to make your shop window much more attractive.

lights in a shop window
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Tips to improve your shop window
Colors are important
It is important to know how to use and benefit from azerbaijan number data color psychology. If you have a small business, you probably know the power of color in the psychology of the buyer and how it can help you sell. In this sense, we must not forget that a good color combination can make a window display stand out from the rest. It is worth noting that color combinations with red, white and black work best. In addition, the human eye tends to focus more on groups of colors that are similar or that include complementary colors (such as red and green or blue and orange).

Originality as a flag
A recent study by Seriously Social revealed that 80% of marketers consider exclusivity to be the most important factor when designing and launching an effective campaign. The same goes for window displays. So, breaking away from the classic and established, taking a risk and inventing something risky, can work to gain visibility and popularity. One way to do this is to order surprising or classic items to match those on sale.

closed shop window

Put yourself in the customer's shoes
It is important to pay attention to the line of sight. In this sense, it is important to place the objects in a strategic place. When distributing items in the window, it is important to remember that items placed at eye level tend to be the protagonists of the scene . In the same way, secondary products can be placed at hand level, while those that are merely decorative can be placed at foot level. Placing objects higher up does not mean they will attract more attention; in fact, users generally do not look up in a window when this means raising their head.

The renovation of the showcase
One of the keys to the success of the main group of textile companies in Spain is a system that allows them to change their clothing sets every two weeks, while competitors can take up to six months. Hence the importance of periodically renewing a window display so as not to have to wait until the end of the season. In this way, you can attract the attention of those who pass by your business every day. Similarly, if we are carrying out a promotion, it is important that it lasts a short period of time to attract those who rush to buy.

LED panels as a claim
We know that window lighting is important , but if we have monitors, they must also have the right light and resolution. Moving images attract users and we can support the presence of many items with a video. LED screens are the best solution to shine even when direct sunlight shines on our window. If our store sells mobile phones, we can put a review in the background and the same with many other products, to enhance their presence and justify their purchase.