YouTube search campaign;

[sumaiyakhatun29]

Different types of video campaigns hide behind different Google Ads objectives
05.11.2021
Reading time: 2 min
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Today I want to talk about video campaigns.

In CMS, Search, and Partner campaigns, bidding strategies almost do not change, depending on the goals selected at the campaign creation stage. In video campaigns, they change even more, and the result will depend on this.

Video campaigns are an interesting thing. In fact, "under the hood" of one type of campaign, there are three campaigns with their own specifics:


promotion of videos through "recommended";
video campaigns.
At the same time, there are many other different placement formats. But more china rcs data on that another time.

The bottom line is that there are also three main betting strategies:

viewing price;
cost per 1000 impressions;
maximum number of conversions.
These strategies are very different and, accordingly, the effectiveness of advertising is also different.

If we launch a video campaign with a focus on the result in conversions on the website , then the following goals should be selected: "Sales", "Leads", "Traffic". Only in this case will we have the "Maximum conversions" bidding strategy.

If we care about the number of views of videos , and not just their impressions, we should choose the goal: “Interest in brand and products”. Then we can use the “Cost per view” strategy.

If we need to reach as many users as possible to increase brand awareness , then “Brand Awareness and Reach” is perfect. And then the “Cost per 1000 impressions” strategy will be available.