There is probably nothing more demotivating to salespeople than the pressure to hit quota and sell as much as possible, regardless of whether it adds value to customers. That’s not to say that having a quota isn’t important. We know from our research that companies with achievable sales goals are more likely to have motivated salespeople. But having goals alone isn’t enough.
Too many organizations focus squarely on motivation. Focus on value, and you’ll unleash the sales motivation you seek. In fact, value-driven sales teams are 2.5 times more likely to say their POs and leaders are effective at generating and sustaining maximum sales energy from salespeople, and 2.2 times more likely to say their culture drives and motivates salespeople to succeed .
Differences between value-driven and non-value-driven companies
Techniques and tips on how to develop usa mobile database motivation for your sales team
Set meaningful development goals
A little forethought goes a long way, and developing tailoring skills with motivation in mind can help RPOs train salespeople in areas that are guaranteed to have the greatest impact.
This approach works best with salespeople who already have a strong desire to achieve. If they have already invested in their own development, simply giving them direction is often enough to get them started and maintain motivation.
Active and proactive teams are built on value.
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