This name, coined in the early 1980s by business writer Jay Conrad Levinson, is inspired by the tactics of guerrillas: independent military organizations that fight against a larger enemy, such as the government. Since these organizations do not have the same resources as their enemies, they carry out specific actions that rely mainly on the element of surprise and generate a great impact, which the media helps to spread.
In this sense, guerrilla marketing does exactly the same thing: it gets the maximum result using the minimum resources, making use of creativity to take people by surprise and get them out of their routine. This whatsapp philippines makes guerrilla marketing an excellent alternative for small businesses that do not have the large advertising budgets of large companies (although many of these also practice it, and in an impeccable way).
This doesn't mean that guerrilla marketing is free. It is still necessary to allocate a budget for its development and execution, but the biggest investment will definitely go to creativity.
But, let's go back a little to the concept:
What is guerrilla marketing?
This type of marketing is an efficient alternative for those who generate a high impact on consumers through a low investment. Guerrilla marketing can be a valuable tool to enhance communication between the company and its target audience.
Its main objective is to achieve great results and conventional goals through methodologies considered different. The search for new ways of doing marketing is a necessity of current times. The excess of advertising makes it essential to use advertising actions that stand out from those carried out by the competition.
Undoubtedly, creating different advertising requires the implementation of many skills such as creativity and persistence. Therefore, it is not unusual to see simple and inexpensive actions having great success in the market. Guerrilla marketing directs its efforts towards "what is different", towards actions that impress the target audience.
One of the main aspects of guerrilla marketing is that genuine results can be achieved with minimal investment. This is a fantastic point for companies that do not have impressive financial resources to spread their brand, products and services.
Guerrilla marketing is interesting for companies of all sizes. It is even possible to see large companies investing in one of the most effective techniques of this type of marketing: viral marketing. No matter the size of the organization, directing part of the marketing budget to actions of this type is an important resource for companies to become known in the market.