Competitor Personas: The Model for Analyzing Competition

[himuhumaira]

Of all the phases of a digital marketing plan, the analysis of the context and the reference market (although less “exciting” than the operational phase) is perhaps the most delicate and important.

Because an effective digital strategy , or a unique and distinctive positioning of a v brand, begins by observing what is around you, and not by obsessively staring only at your own navel.

And then off with a full immersion in: SWOT analysis , market analysis, Buyer how does cash app work? Personas, short/medium/long term objectives, USP and UVP (Unique Selling and Value Proposition) and, obviously, competitor analysis .

And precisely the study of competitors is crucial to understand on which tracks to put your operational strategy. An analysis that however too often takes more time than necessary, taking it away from other fundamental activities; or that is often carried out superficially, without obtaining a harmonious picture and capable of making wise decisions.Competitor analysis - the basics
Studying your competitors is not an “online” and/or “offline” thing. It is a universal mix of:

ask yourself the right questions,

use your brain without taking anything for granted,

focus and look at the right KPIs,

make decisions based on the data and information collected.

Start the process again.

That's why, before diving headlong into competitor analysis, it's a good idea to avoid a dangerous pitfall: understanding who our competitors REALLY are . What does this mean?

This means having an eye on the macro distinctions that determine the different "faces" that a competitor can assume towards our brand: