As we've seen, there are a variety of services that email marketing agencies might offer to you.
The question is;
Which services should you take?
In the wise words of Michael Gerber, the author of The E-Myth;
"Only do what only you can do" - Michael Gerber, The E-Myth
Your job as a business owner is to outsource everything which CAN be done by somebody else.
This is a great idea in theory.
But if you don't have the finances to do this then you taiwan number data end up being the CEO, the Human Resources manager and the marketing director of your business!
But the principle remains the same;
Try to stick to the tasks which nobody else would be able to replicate.
"Things only you can do include - relating to your mers, communicating with your customers on a one-to-one level and building personal relationships."
These are all key components of email marketing, which should not be outsourced or given to an agency,
Don't be tempted to take the complete done-for-you package that an agency might offer;
There is more benefit for you in the long term in you of getting to know and understand your prospects yourself.
Some of the services the agencies offer are simple things you can learn in an hour or two.
It's quite possible to do it yourself.
It's also worth remembering;
In today's global gigging economy that you can often find very talented individuals to complete some of these specific tasks for you for a fraction of the agency price.
It all comes down to your time availability, money availability and willingness to do some of the work yourself.
So the question is
How Email Marketing Companies Will Try To Get Money From You
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