Visual Advertising: The Psychological Power of Color at the Right Size

[himuhumaira]

It may seem silly but this point is essential.

As an example for this category and above all for the creation of a harmonious image, I chose the Kartell campaign where the contrast of colours and the emotional choice of the location are the masters.

Colors have always played a strong psychological role in the choice of advertising campaigns.

According to several studies, it is confirmed that as we age we prefer colors of the shorter wavelength such as blue, purple and green . On the contrary, when targeting younger people it is better to prefer the use of components of a job seekers database yellow, red and orange. Among the least liked colors among a wider range of people is orange; according to a study conducted by Joe Hallock, purple, yellow and brown are, with orange, the least liked colors (and therefore most discouraged within your campaign).

Even when choosing the most suitable color for our Facebook advertising campaign, the rule of first studying the market we want to hit and the contents advertised by our competitors applies.

facebook ads card

To stand out, your ad should have contrasting colors to stand out from other ads in the feed.

For correct display, if you decide to focus on an image, it must have a size of 1200 x 628 pixels . For carousel display content, the recommended dimensions are 1080 x 1080 pixels and 1280 x 720 pixels for the slideshow.