Provoke emotions through colors

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It may seem like an old trick, but a highly effective way to get your audience to feel a particular emotion is to use the right colors to convey that emotion. The key is to select the color or colors that best match the feeling or mood you want to add to your content.

To delve deeper into this, you can find a multitude of resources on the Internet.

4. Target pain points directly
There has always been a belief that the best way to sell a product or service is to show the consumer the benefits it will bring. But neuromarketing has shown us that the best strategy to venezuela email list follow is to identify people's pain points . In other words, what is the problem that people have and what makes them unhappy. Show the public that you know what bothers them so that they feel that the brand empathizes with them and offers them the product or service that will completely eliminate said problem or give them the pleasure they need. In short, that will make them happy. As you can see, the concept of happiness is recurrent in neuromarketing.

5. The law of reciprocity
People feel indebted to those who give us something in return without even having asked for it. This is what the law of reciprocity is based on and it is something that many companies and bloggers are taking advantage of . You may have heard of the typical case of getting an ebook or mini-course as a gift for subscribing to a mailing list, or even promotions for new customers or special discounts for a regular customer. This is something we should take advantage of in our content marketing strategy.