Designing opt-ins and surveys that inspire collaboration

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What is the churn rate? Your churn rate is the percentage of subscribers who leave your list in a given period. It's calculated by dividing the number of people who left your list (because they unsubscribed, marked you as spam, or bounced) by your list size. How to calculate your churn rate: Churn rate = (Number of subscribers who leave your list in a given time / Number of subscribers you currently have) * A note about bounce emails: Not all email marketing providers will delete these Contact person.

Some only delete hard bounces, while overseas chinese in canada data others also delete regular bounces. To get an accurate churn rate, remember to count the number of contacts removed from your list. Why is this important? Very few marketers perform email campaign analysis to track their churn rates. But you should know this—even if you only measure once a year or quarter. Churn rate tells you how quickly subscribers are leaving your list.

It can also predict how quickly you'llburn out" your database if you leave it as is. Armed with this insight, you can decide if you want to adjust your strategy. For example, send emails less frequently or adjust how you engage your subscribers in the first place. Note that there are two types of churn rates: transparent and opaque. See Pam Neely's article for a detailed explanation of both.