Future-proofing your email strategy for gen z

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This serves as an excellent engagement tactic. Schedule your email to hit your subscribers’ inboxes are the right time. Use something like getresponse’s “just in time” feature to deliver your email at the right time for each subscriber. Persuade these users at an early stage of the buying process. This increases the probability of purchase, therefore increasing conversion rate. Generate brand recognition with in-line email communications. This can also help convert subscribers into customers in the long run.

Take away – try to engage and ig data convert them as early as possible with early bird offers. Engaging this audience gives you an edge over competitors. Last year’s purchasers this group of customers is already familiar with your brand and has made purchases in the past. For instance, large basket purchasers, male subscribers, etc. This kind of segmenting and precise targeting can result in twice the open rate than the usual– “valentine’s day is around the corner, exclusive gifts” broadcast emails.

To best reach this segment of customers, you need: to emphasize deep personalization of content. Create a series of reminder emails that include product, name, day of transaction and delivery date in the email content to help subscribers remember their last purchases. To personalize retargeted emails! There is a tremendous open rate increase when the email content has levels of personalization. On an average, the open rate for retargeted emails lies between to %.