Google penalties are negative consequences or effects that affect the positioning of a website.

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Relevance: Once the algorithm has determined that your content answers the search intent of a given query, it will crawl Google's index to see where your content ranks in terms of relevance. On-page SEO is key here. You will likely rank higher in the SERPs if you provide searchers with the clearest and most relevant content.
Quality: Yes, it may seem like content with good search intent and relevance is already high quality. But the reality is that quality is a factor in Google’s algorithm. Many refer to this rating as EAT , or Expertise, Authoritativeness, and Trustworthiness.
SEO success factors
While we’ll never know exactly what Google’s ranking factors are, here are some list of cape verde consumer email best practices we recommend prioritizing on your site.
Google Penalties
These penalties are manual actions taken by Google to counteract incorrect SEO tactics .

Here is some helpful research on the errors that lead to these penalties.

Learning the ins and outs of SERPs can be difficult – check out the following SEO myths thread to learn how to spot bad SEO advice a mile away.


Why is SEO important?
SEO is important because it helps increase the online visibility of your business .

Paid advertising and social media also help with visibility, but the beauty of SEO is that, if set up correctly, it can continue to bring you traffic over time.

So, search engine optimization brings “free” traffic to your site . If you publish high-quality pages that answer a user’s question, they can appear at the top of the SERPs. This is a great place to start getting your site and business known to searchers.