When I started analyzing my business's sales

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It's also helpful to compare your numbers to those of similar businesses. I remember comparing my results to another store in the same industry; they were generating 20% ​​more sales, which made me rethink my sales strategies to match their numbers. How to identify if your total sales need improvement? A poor total sales figure is one that does not cover operating costs. For example : if you sell $5,000 a month, but your expenses are $6,000, it means that your business is at a loss. This happened to me during a low season, and I had to implement some strategies to increase sales , such as offering promotions or diversifying my products.



But, remember that a low poland phone number list figure does not mean failure, but an opportunity to improve, as long as you act in time to reverse the situation. What indicators reflect the increase in total sales? , I realized that in addition to looking at the total revenue number, I also needed to evaluate key metrics that reflected true performance. These indicators are essential to understand how to effectively achieve total sales and to know if your strategies are working or need adjustments. Here I share the most useful ones: 1.



Customer Acquisition Cost (CAC) This metric shows how much it costs you to acquire a new customer, and keeping this cost low ensures higher profitability. For example, if you spend $500 on advertising and acquire 10 new customers, your CAC is $50. 2. Lead conversion rate This percentage shows how many prospects are converted into customers, and a high rate indicates that your sales and marketing strategies are effective. For example, if you generated 100 leads in a month and 20 of them made a purchase, your conversion rate is 20%. 3.