When your strategy shifts, revisit what you measure

[fomayof928@mowline]

From org shifts to changes in the social space, your social strategy must be able to adapt. Your KPIs should match your strategy and business goals. If business goals change, those KPIs will change with it. And that means refocusing your metrics accordingly.

When this happens, revisit the metrics you prioritize. Are those uk b2b leads metrics still helping you understand your strategy and its impact on the business?

Tools for tracking social media metrics
Calculating each metric by hand is no longer realistic.

To stay agile, you need the right tools. Analytics tools automate social media measurement, so you can focus on uncovering the insights that matter most to you.

Here are a few stellar tools for tracking social media metrics. And download our social media analytics template to be reporting-ready.

Network-specific metrics tools
All of the main social media platform players offer built-in analytics. Some of the metrics they offer may vary, but they’re all effective tools for tracking social media metrics.

Here is a brief snapshot of what each social platform offers:

Insights in the Meta Business Suite streamline your Facebook and Instagram analytics, organic and paid, into one hub. But you can also view analytics for each of Meta’s platforms individually.