They also know that aligning marketing and sales teams is crucial to the success of any B2B strategy.
In this sense, OKRs for B2B Demand Generation offer an ideal structured framework to set clear goals and measure the progress of actions , also providing a common language and a shared approach to ensure that marketing and sales work towards achieving the same objectives.
In this article, we will explore how to use OKRs to transform your B2B demand generation strategy and achieve business goals.
What is demand generation?
Demand Generation is a digital marketing strategy that seeks to russia phone number example boost interest and visibility of products or services online in order to open conversations with potential customers. Through various techniques, the goal is to establish a link with the target audience, either to encourage a purchase/meeting request with an executive or to establish a functional link through the download of information or material of interest to the prospect.
A B2B demand generation strategy relies on discovering and generating business opportunities so that the sales team can then capitalize on them and convert them into sales. The clearest and most direct way to generate demand is through market opportunity detection, a key role for the marketing team.
What are OKRs?
OKRs stands for Objectives and Key Results . It is a goal-setting methodology that offers a systematized framework for achieving tangible results. Let's analyze what it is about:
Objectives: These are qualitative and ambitious statements that describe what you want to achieve. For example, “Increase the visibility of our brand in the technology sector.”
Key Results: These are specific, quantitative metrics that measure progress toward the goal. For example, “Increase organic website traffic by 30% over the next 6 months.”
OKRs provide the clarity and direction needed to achieve desired B2B demand generation results.