Few interruptions in the brand building

[mstakh.i.mo.mi]

OTAs use a certain system in the pricing process. The term commonly used is “smart pricing system” . This smart pricing system will take into account factors such as traffic, number of views, number of clicks, number of bookings for similar properties and so on to set prices. Because of this system, users can sometimes be offered promotional prices with discounts of up to 70%. For customers, this is the time to stay in a luxury hotel at a fairly cheap price .


3. process Customers will deal entirely with the OTA and not with the hotel or bc data indonesia homestay. Typically, the name that customers will remember more is the name of the OTA platform than the name of the hotel or homestay they will be staying at. If someone asks, “Booking homestay kat mana?” “Agoda.” 4. Dependence on OTAs If you use OTA services for too long, there is a possibility that someone will become completely dependent on the service.


If you don't use OTA services, then there will be no bookings. In this situation, business operators have to follow and agree to every change in terms and conditions set by the OTA. If they don't agree, they won't be able to find customers on their own. So whether they like it or not, they have to accept it. 5. Lack of interaction with customers When using services from an OTA, it can be said that the interaction you will have with customers will be at the most minimal level.