We mark which events we will track

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As an example, let's look at the algorithm for launching a dynamic remarketing campaign on Facebook. We offer step-by-step instructions for Ads Manager, which you can use by substituting your own data: Let's start by creating a retargeting pixel: in your personal account settings, click on "Pixels", then "Create pixel". Next, you need to install an advertising meter on each page of the site. You can check how successful this procedure was using the Facebook Pixel Helper extension in Google Chrome and other browsers with the same engine.


We form an audience using the functionality of the personal account of viber database Facebook Ads Manager. Be sure to add information about users who have shown interest in your resource. We activate advertising on Facebook – we create a new ad with the main objective “Traffic”. In the settings, we specify the audience that we created earlier. We set up standard settings. Detailed targeting parameters are not needed here, the emphasis is on showing ads to users who have already visited your site and are ready for further interaction.


We decide on the banner format and complete the advertising setup. We would like to emphasize that maximum attention when launching dynamic remarketing should be paid to selecting the target audience. Thanks to the pixel built into each page, this is easy to do. Proper setup will ensure that banners are shown to those people who are likely to become your loyal customers. Assessing the effectiveness of remarketing To understand the real results of using this advertising tool, it is necessary to compare its profitability with similar indicators of other promotion methods.