What is it:
Analyzing the most popular search terms in the recent past is what search trends refer to.
Because:
This can be a great way to know if you are targeting the right keywords for your campaign.
If you're targeting a keyword that was fairly popular five years ago, but has since fallen in interest, you may be wasting your efforts chasing a keyword that isn't really giving you the feedback you expect anymore.
As:
Google Trends is a good starting point.
You'll be able to get an idea of how people relate to your industry on a global, chronological, etc. scale.
New vs. Returning Visitors
What is it:
An increase in new users could be the result of actions such as a mention on a popular website, a newly published press release, or an increase in budget for a paid campaign (Facebook, PPC, or Banner Advertisement).
Good work on your site or an unbeatable product or service that you offer on it can make many of your visitors come back.
Because:
This metric tells you whether your site is good enough to encourage customers to return, and tells you how effective your outreach efforts are.
As:
Top 10 organic websites
What is it:
Also known as “entry pages,” these are the individual pages that visitors enter mexico whatsapp number on your site after entering a query into a search engine.
This metric tells you which pages on your website are most visible in major search engines.
Because:
If a specific section or page of your site is the most visited of the organic results and it is a very specific article, you will be able to rescue what people were popularly searching for.
Your top organic pages can also tell you how well they are optimized and whether you need to refocus your SEO strategy .
As:
Go to Behavior > Site Content > Landing Pages.
Click the “Secondary Dimension” drop-down menu and select Acquisition > Medium.
Near the search bar, click “Advanced” and create an advanced filter – select the “Medium” option and type “Organic” in the field provided.
User demographics
What is it:
Google Analytics will give you a little demographic information, with easy views into age, gender, location, and even some other information of interest. The important thing here is the location information.
Because:
You will be able to see where your users are coming from and if it is relevant to your goals.
As:
Go to Audience > Geo.
Select Location.
Scroll down for actual numerical values for location by country, city, continent or subcontinent.
Brand sentiment
What is it:
You should also measure the sentiment of online conversations regarding your company.
Set up a Google or Talkwalker Alert for your brand name, employees, and other related topic areas where thought leaders are actively mentioning you.