Sources of contacts for warm calls It is impossible to make warm calls without having contacts of potential buyers

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Cold calls form the basis for further warm calls. In this case, the person has already formed needs, and the manager already has certain information about the interlocutor. In this case, the company employee must make such an offer that it is perceived as the most useful and beneficial. During a hot call, communication is conducted with people who are ready to purchase a product. In other words, at this stage, the transaction is processed and closed.


For example, the client could fill out a corresponding application on the website women database or come through another sales channel, after which the manager calls him back. Here, they also work with databases collected through warm calls. so any company needs ways to establish them. The easiest way to meet the target audience is at specialized events that are held to create and strengthen business relationships.


Let's say you met a potential customer at such an event, he asked you to call him and set up a meeting - this is a warm call. You can also create lists for electronic newsletters. If you see that people are viewing your emails, then you can safely say that they are interested in your offer. Don't forget about social media as a tool for building relationships with your audience. You need to prepare interesting content that will resonate with people, and respond to all comments promptly and adequately.