We are already seeing fundamental changes that are transforming industries. Think e-commerce and media. In the next fifteen years, it is adapt or die. Technologies that are driving these changes include cloud solutions, mobile, big data, Internet of Things, virtual reality, 3D printing, automation, agile collaboration, artificial intelligence, robots and digital assistance.
While some developments are going extremely fast, others are going slower than expected. Everyone is now working mobile and with cloud solutions such as Office 365, Google Docs or Dropbox, but there are not that many cool Virtual (and Augmented) Reality cases. Partly because the hardware is still too expensive. In any case, they are turning our world upside down. It is up to you how you deal with them.
Technology doesn't change the way we live, learn, work and do business. It impacts our revenue models, channels and ways of communicating. – Olivier Blanchard
More and more output with the right skills
It's all about the skills. We need to learn as quickly as possible to keep up with these changes. More and more consumers and employees are already tech-savvy. That's great, because it increases the pressure on organizations to become that too. The motto is to all become a bit nerdy . We don't mind at all, because the efficiency of technology allows us to do more and more output with the same number of people. And that while costs are going down.
Look, and when that operational efficiency increases, beautiful things happen. There is room for creativity. The focus is no longer on internal processes, but on coming up with cool experiences for customers. And on really adding value.
IT got your back
Fortunately, as a content marketer, you don't have to do it alone. Previously, you had an IT department with all the IT guys, tucked away in the building. You got a rigid 'no' for everything you asked for. It couldn't be any other way. They worked with expensive systems with many restrictions. Fortunately, that's no longer the case. Everything is easier to set up. Tools are more intuitive and cheaper, and IT is integrated into every department. If you ask the IT guy to do something 'cool' now, he can say yes more quickly. It's a lot more fun for both of us.
IT people are becoming more relaxed and can add value uk whatsapp number immediately, and content marketers are becoming more tech-savvy. Because they are increasingly fluent in each other’s language, they can achieve amazing things together. According to Blanchard, companies have grown from 5% mobile to 24% in two years. In two years!
The t-shaped marketer, Olivier calls it. IT makes project management and collaboration so much easier. As a content marketer, make sure you throw all your great ideas into apps and tools (Slack, Asana, CoSchedule, Canva, Flipboard, Feedly, Google Drive, Trello and Yoast are just a few of the great tools to make it easy for the marketer), that you communicate agile and shift between different systems. IT got your back : in the cloud, intuitive, accessible and affordable.
Many people are afraid that their job will disappear because of AI or bots. If a bot can write texts, why do you still need a copywriter? And what about the secretary, for example? If you are smart, you will see it as an opportunity. By learning to use the tools, integrating them into your daily work and connecting them with each other. You create your own digital team, as it were, and you manage it. Imagine how productive you become and how much value you can add to an organization.