So, what do you, as a marketer or sales person have to do with it? Everything, because this scenario involves the user and their needs. Consider the customer as your North Star Thinking about social commerce and even social strategies as a whole, the whole experience must be accurately aligned to the central key of its operation: the customer. As a Digital Marketing analyst from Rock Content, I usually recommend thinking about the customer as your North Star. Your features, decisions and actions need to be made considering the needs of the client such as pains, desires and its online and offline interactions throughout their entire journey.
you where you should improve, and what the most valuable things in your solution are, right? So, tunisia phone number data listen carefully. Social commerce, like any other platform, must be considered beyond its features and be strategically connected to the entire journey’s buyer, from the attraction until your support team. According to Sarah Dawley, Hootsuite’s Content Manager: “[…]Social commerce is really about the entire buying journey taking place on social, from discovery and evaluation to that moment of purchase, but then also what happens after the purchase and that follow-up and the customer service angle” So, having a well designed Buyer Persona and Journey Mapping aligned with your company offers and being aware of market changes are essential to build Marketing and sales action plans.
In fact, according to an Emplifi study, 47% of companies have difficulty converting followers into customers. What insights can we take from this? The retreat of Facebook, Instagram and Tik Tok related to social commerce clearly does not mean that all actions and strategies aimed at shopping habits within social networks must end. However, it is important to evaluate new strategies taking into account the customer as your guiding star and consider the entire experience from both digital and physical perspectives in a customer-centric way. Only with a clear and feasible vision of who your real buyer is will it be possible to achieve the expected goals and objectives.