How to ensure a constant flow of clients

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Another possible situation is when a company maintains a database in Excel for several years, and then switches to a CRM system and loses the accumulated information in the process. It has to start from scratch.

The problem with historical data is solved by their proper qatar telegram number database archiving, packaging and storage. Sometimes problems with storing historical information may arise due to incorrect architecture of the data collection program. In this case, it is better to switch to another system or improve the current one.



Mistake #5: Data is packaged too complexly – and overloads managers (poor data presentation and visualization)
Data should not only be collected, but also presented clearly. When a project is demonstrated to end users, including company managers, they often do not understand why they need this data and how to work with it.

Therefore, it is best to immediately involve end users, for whom the information is presented, in the design and visualization of data. For example, if you are designing a payback graph for advertising campaigns, you can involve a marketing specialist. He will tell you for what periods you need to take information, what data to compare and what to show in the final graph.