It is clear that the world of sales has changed. The digitalisation of processes and the expansion of online sales are here to stay and have transformed business practices.
Nowadays, in order to effectively sell to the hybrid consumer or hybrid client, a prepared sales team is needed, capable of adapting to this new context.
Investing in Sales Enablement
So, how can you adapt your company to this new reality? You have to invest in Sales Enablement.
An investment that represents a broad improvement in the company, which in fact goes beyond the professional improvement of the salespeople.
Sales Enablement involves:
A team of salespeople trained to work in digital ivory coast whatsapp data environments and maximize sales benefits
Facilitating the onboarding of new salespeople
Useful digital tools to help your team sell more
Being able to create a personalized and higher quality customer experience
Easier to close sales through digital channels
So, what direct applications does a Sales Enablement platform have to help your sales team close more sales?
Sales - CatalogPlayer
A team of trained professionals
Sales Enablement is not only about training your salespeople to adapt to the digital context, it is also about giving them the material tools to do so. Sales Enablement is a combination of knowledge, skills and resources that help the sales team to better execute sales.
Sales Enablement aims to improve the professional skills of salespeople, but it should also be understood as a strategy to ensure that salespeople use the most appropriate content and communication throughout the entire sales process.
CatalogPlayer's Sales Enablement platform automatically generates metrics on the results of sales processes. This enables continuous learning for salespeople and results in increased team productivity .
Sales 2 - CatalogPlayer
Content tailored to the customer
The hybrid customer is self-taught and more independent in their decisions than ever before. Therefore, something that has become very important is the quality of the content shown to them through digital channels, both during and outside of the sales visit.
Providing customers with content that is tailored to their needs and interests is key to helping salespeople close more sales. Sales Enablement platforms can be a great help in taking our sales content to the next level and using it in the most effective way.
With CatalogPlayer's Sales Enablement platform, marketing can select the best content and make it available to the sales team for use during visits. At the same time, marketing can optimize content based on the information generated about sales results.
Constant monitoring of customer use of available content, both during visits and on their own, allows for a personalized customer experience, directly displaying the content that is most effective in closing the sale.